A Brand
Manager is a responsible for the organization and the oversight of the
brands like: sale, promotion and buildings a reputation for the brand. The day
to day activities of the brand manager depends on the needs of the industry and
the product specifications. For example, Promoting a toothpaste brand is a
quite different from the promoting a drug or say a medicated soap. However, the
core of the responsibilities is the somewhat similar. He or she is responsible
for taking the crucial decisions related to both marketing and advertising
campaigns, the decision related to brand production and the sales strategies.
The responsibility of the brand's success and the failure lies on the shoulders
of a brand manager. The individual is a part of a high level of the executive
leadership team and has the authority to direct the actions of the employees at
the root of the level.
 |
| Responsibilities of Brand Manager |
Extensive
Market Research: Brand
manager devotes most of their time in figuring out what is realistic for a
given brand. The individual has to take into consideration of the current brand
status in the market; it is the past of the success of failure. This mostly
involves the effective’s use of the market research as the mean to the gain
insight. They study the strategies employed during the previous campaigns, both
by the parent organization as well as the competitions. A campaign of the two
gives them the ability to make better decisions. The market reason encompasses
the sampling of the demographic data, statistical data analysis, etc. The
information obtained by the market research is used to the build a strategy and
also improve the consumer perception of a brand thus influencing purchase
decisions.
Collaboration
across Departments: In this step, the promotion of a brand and
the way the consumer makes it looks too difficult for a brand manager to work standalone.
They have to work across the different departments to build cooperation and
collaborate for the job. Working with various departments such as: marketing,
sales staff and the product designer are the essential for the success.
Advertising
and Campaigns: Advertising has always
been an important part of the brand positioning. It is one of the easiest ways
of creating the brand awareness. The individual would have to work too closely
with an organization to make and the advertising division in order to help make
campaigns that are the most effective and maintain the consistency in the way
of the product is approached by the target consumers.
Taranee Rice is a
brand manager who specialize in brand and retail management, currently lives in
United States.
If you face any kind or
problem related to this article, then you can directly reach out with our
views. We would love to resolve it.
